[READ ONLINE] The Marketing Plan Handbook, 4th Edition PDF
By Alexander Chernev
Total Download
44877
“Always read something that will make you look good if you die in the middle of it.” –P.J. O’Rourke
Synopsis
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process...
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